Meet the team behind Blerb.

Tim Cronin


Pretty much everything I’ve done in my professional life has revolved around writing. I’ve worked as a journalist on newspapers and magazines, and as the lead copywriter/senior creative writer at some of New Zealand’s most prominent marketing and advertising agencies.

And for more than a decade I offered specialist writing services to real estate agents all over New Zealand. I’ve created content for everything from houses, apartments and lifestyle properties to sections, commercial buildings and investment properties, working alongside everyone from industry newcomers to seasoned veterans.

I’ve worked with agents who really struggle to write ads, and others who quite enjoy the process. But I’m yet to work with an agent who has time to spare. And I’ve yet to come across an agent who would prefer to be stuck in front of their computer rather than out and about connecting with people face-to-face.

Which is why I decided to turn my attentions away from helping individual agents create copy, and instead focus on developing a solution that would make it easier for the industry as a whole to produce compelling marketing content.

Jarrad Salmon

Co-Founder & CEO

I was lucky enough to find my true passion at the tender age of 13, when I discovered computer coding.

Since then I’ve immersed myself in the world of digital development. After several years working in agencies I shifted my attention to start-up opportunities, taking on the role of Lead Developer for a NZ-based start-up that was part of the Lightning Lab business accelerator. During that time I honed my skills on a variety of platforms, including Laravel and Vue, the software we used to build Blerb.

I’ve always been interested in new technologies, and love the challenges posed and opportunities presented by the latest innovations. And I’ve always been passsionate about building scalable platforms – systems, networks and processes that have the scope and ablity to grow and evolve as the needs of the user do likewise.

At the end of the day, I’m driven by a desire to create sophisticated tools that provide genuine solutions to real problems. And I’m committed to making those tools as accessible and as easy to use as possible.

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