Create professional marketing content in a matter of minutes.
Create professional marketing content in a matter of minutes.
Find out how to increase your digital presence with in depth articles from the Blerb team
Kerryn Lyes
If you’re looking for ways to freshen up your real estate marketing plan this year, social media could be the answer. While it’s certainly not the only element you need to become a top-pe...
Tim Cronin
A new year gives many people a sense of a possibility. It's a fresh start. Another 365 (or 366) days to get things done. In th...
Kerryn Lyes
When you work in real estate, you’re never far from the work/life balance debate. During December, this discussion becomes even more relevant. The Christmas period is the perfect time to...
Kerryn Lyes
While at first glance, real estate seems to be all about selling houses - we all know it’s really about working with people. Yes, there’s the regulatory side, the boxes to be ticked, and...
Kerryn Lyes
As your career progresses, you’re likely to face a point when it’s time to start building a team - and that calls for leadership. While the common adage says “leaders are born, not made”,...
Tim Cronin
When done well, marketing taps into the core human drives to improve someone’s day, make someone laugh, or help them get something done. It’s no secret that the writers at Blerb be...
Kerryn Lyes
Why is hustle so prevalent in real estate? Entering the life of a commission-only sales-person takes plenty of drive, commitment, and a bucket load of courage. There’s no...
Kerryn Lyes
Spring is, quite arguably, the biggest thing in real estate. It’s when properties look their best, and when home-owners are poised to move, eager to be in their new home by Christmas....
Kerryn Lyes
While so much of marketing has gone digital these days, letterbox drops and flyers still hold a valuable place in any agent's tool kit. Next time you're running a letterbox drop, here are...
Kerryn Lyes
Love it or hate it, networking is an essential part of any real estate career. After all, this industry is all about connection, negotiation and relationships. Here are a few ways you can...
Kerryn Lyes
Staring at your screen and stuck for real estate content ideas? Here are a few quick ways you can find content inspiration from the past, present, and future. Review conversations...
Kerryn Lyes
Over the last twenty years, there has been a huge shift in how we all interact with media and advertising. How often do you leave the house without your smartphone? For many people, socia...
Kerryn Lyes
How to write a real estate ad for a ‘fixer-upper’ Does the phrase ‘handyman's dream’ send a shiver down your spine? Unless you’re a well established agent who’s carved out a nich...
Kerryn Lyes
There are many reasons to start a real estate blog. It can increase your brand visibility and ultimately help your business grow. Whether it’s through blogs, videos, or online tools, high...
Tim Cronin
When it comes to real estate, time is one of your greatest assets. If you can get more done in less time, you’ll outperform less-efficient agents while still looking after number one....
Kerryn Lyes
1) Speak to your target audience Write with intent and construct a message that will resonate with the audience you’re trying to reach. First, picture you...
Kerryn Lyes
On any given day in the life of a property manager, there a million-and-one different tasks on your to-do list, people to see, and places to be! Creating content for rental listi...
Kerryn Lyes
When it comes to real estate ads, one size does not always fit all. A property ad written by a professional writer, or even better, made wi...
Kerryn Lyes
You are living in an age of unprecedented global change. On a daily basis, new technology is driving hundreds of small changes in how your customers live, work, and spend their free time....
Kerryn Lyes
As a real estate agent, your social media should be like a healthy, balanced diet. Start with plenty of property related content, posts about new listings, and other useful information fo...
Kerryn Lyes
While a real estate advert will tell you a lot about a property, the open home is where the expectations you set in your ad are really put to the test. Visitors to an open...
Kerryn Lyes
Developing a distinct tone of voice is about reflecting your personality as an agent. This will be present in both verbal and written communication; how you greet people, your email sign-...
Jarrad Salmon
Over the last few months, Jarrad, Tim and the team have been working away in the background to deliver this new site design. We’ve put together a quick summary of changes to help y...
Kerryn Lyes
Motivating your team for those weekend open homes, early morning starts, or late nights in the office can be a tough ask, but engaging your team at work will pay off in the long run....
Kerryn Lyes
As a real estate agent, your attention is constantly being pulled in different directions. Between meeting buyers and vendors, marketing yourself and your listings, keeping on top of mark...
Kerryn Lyes
Real estate agents are often typecast as outgoing, enthusiastic, and overall ‘stoked to be here’. While this is often true, each agent is different and everybody has those days when thei...
Kerryn Lyes
Artificial Intelligence (AI) is fast becoming a part of everyday life and is now present in everything from email autoresponders and chatbots to children’s toys and self-driving cars. Bac...
Kerryn Lyes
Finding niche opportunities can be a lucrative marketing strategy for both new and experienced real estate agents. By actively choosing to specialise in a particular market, you will shar...
Kerryn Lyes
While there are some websites that most New Zealand real estate agents use, properties that don’t generate broad appeal may struggle to cut through on standard platforms. To reap the rewa...
Kerryn Lyes
Ever find yourself alone in the office with property ads to write, watching the hours tick by as you stare at a largely empty Word doc? Unleashing your creativity could be the way out.
Tim Cronin
When it comes to marketing a property, the key is always to generate as much interest as possible from ‘genuine buyers’ – people who are a) currently looking for just the type of property...
Tim Cronin
If anyone remembers anything from being taught how to write essays at school it’s probably the idea that every piece you create needs a story arc - a beginning, a middle and an end.
Tim Cronin
I recently read a quote from an international business leader that went something along the lines of – “If you don’t have a digital strategy, then you don’t have a str...
Tim Cronin
Over the years I’ve written literally thousands of real estate ads. Some of those ads have come together easily, and others have been a real battle. But regardless of whether the theme/an...
Tim Cronin
Real estate agents understand the relationship between time and money better than most. With so many things to do, and so little time to do them, every minute of the working day is...
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