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Find out how to increase your digital presence with in depth articles from the Blerb team

Quickfire guide to social media in 2020

Kerryn Lyes

If you’re looking for ways to freshen up your real estate marketing plan this year, social media could be the answer. While it’s certainly not the only element you need to become a top-pe...


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20 ways to thrive in 2020

Tim Cronin

A new year gives many people a sense of a possibility. It's a fresh start. Another 365 (or 366) days to get things done. In th...


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Working in real estate - Could a holiday be good for business?

Kerryn Lyes

When you work in real estate, you’re never far from the work/life balance debate. During December, this discussion becomes even more relevant. The Christmas period is the perfect time to...


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6 everyday writing tips for real estate agents

Kerryn Lyes

While at first glance, real estate seems to be all about selling houses - we all know it’s really about working with people. Yes, there’s the regulatory side, the boxes to be ticked, and...


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Leadership in real estate

Kerryn Lyes

As your career progresses, you’re likely to face a point when it’s time to start building a team - and that calls for leadership. While the common adage says “leaders are born, not made”,...


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Writing property ads for investors vs. owner/occupiers

Tim Cronin

When done well, marketing taps into the core human drives to improve someone’s day, make someone laugh, or help them get something done. It’s no secret that the writers at Blerb be...


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Why health beats hustle

Kerryn Lyes

Why is hustle so prevalent in real estate? Entering the life of a commission-only sales-person takes plenty of drive, commitment, and a bucket load of courage. There’s no...


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Real estate marketing in spring

Kerryn Lyes

Spring is, quite arguably, the biggest thing in real estate. It’s when properties look their best, and when home-owners are poised to move, eager to be in their new home by Christmas....


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Write a better real estate flyer using these 10 tips

Kerryn Lyes

While so much of marketing has gone digital these days, letterbox drops and flyers still hold a valuable place in any agent's tool kit. Next time you're running a letterbox drop, here are...


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Make the most of real estate networking events

Kerryn Lyes

Love it or hate it, networking is an essential part of any real estate career. After all, this industry is all about connection, negotiation and relationships. Here are a few ways you can...


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How to come up with real estate content ideas

Kerryn Lyes

Staring at your screen and stuck for real estate content ideas? Here are a few quick ways you can find content inspiration from the past, present, and future. Review conversations...


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Update your real estate marketing before 2020

Kerryn Lyes

Over the last twenty years, there has been a huge shift in how we all interact with media and advertising. How often do you leave the house without your smartphone? For many people, socia...


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How to write a real estate ad for a 'fixer upper'

Kerryn Lyes

How to write a real estate ad for a ‘fixer-upper’ Does the phrase ‘handyman's dream’ send a shiver down your spine? Unless you’re a well established agent who’s carved out a nich...


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9 ideas for your next real estate blog article

Kerryn Lyes

There are many reasons to start a real estate blog. It can increase your brand visibility and ultimately help your business grow. Whether it’s through blogs, videos, or online tools, high...


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Time saving tips for busy real estate agents

Tim Cronin

When it comes to real estate, time is one of your greatest assets. If you can get more done in less time, you’ll outperform less-efficient agents while still looking after number one....


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Use this 5-step checklist to write better real estate ads

Kerryn Lyes

1) Speak to your target audience Write with intent and construct a message that will resonate with the audience you’re trying to reach. First, picture you...


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Attract better tenants with high-quality rental ads

Kerryn Lyes

On any given day in the life of a property manager, there a million-and-one different tasks on your to-do list, people to see, and places to be! Creating content for rental listi...


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How to write perfectly tweetable real estate ads

Kerryn Lyes

When it comes to real estate ads, one size does not always fit all. A property ad written by a professional writer, or even better, made wi...


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Unlock your real estate selling superpowers with AR & AI

Kerryn Lyes

You are living in an age of unprecedented global change. On a daily basis, new technology is driving hundreds of small changes in how your customers live, work, and spend their free time....


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Build your personal brand with these 12 post ideas for real estat...

Kerryn Lyes

As a real estate agent, your social media should be like a healthy, balanced diet. Start with plenty of property related content, posts about new listings, and other useful information fo...


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Guiding your vendor to prepare for an open home

Kerryn Lyes

While a real estate advert will tell you a lot about a property, the open home is where the expectations you set in your ad are really put to the test. Visitors to an open...


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Find your tone of voice to improve your real estate sales and mar...

Kerryn Lyes

Developing a distinct tone of voice is about reflecting your personality as an agent. This will be present in both verbal and written communication; how you greet people, your email sign-...


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Introducing a better Blerb

Jarrad Salmon

Over the last few months, Jarrad, Tim and the team have been working away in the background to deliver this new site design. We’ve put together a quick summary of changes to help y...


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How to motivate your team of real estate agents

Kerryn Lyes

Motivating your team for those weekend open homes, early morning starts, or late nights in the office can be a tough ask, but engaging your team at work will pay off in the long run....


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Simple ways to improve your memory at work

Kerryn Lyes

As a real estate agent, your attention is constantly being pulled in different directions. Between meeting buyers and vendors, marketing yourself and your listings, keeping on top of mark...


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How to stay motivated as a real estate agent

Kerryn Lyes

Real estate agents are often typecast as outgoing, enthusiastic, and overall ‘stoked to be here’. While this is often true, each agent is different and everybody has those days when thei...


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4 ways Artificial Intelligence (AI) is changing real estate

Kerryn Lyes

Artificial Intelligence (AI) is fast becoming a part of everyday life and is now present in everything from email autoresponders and chatbots to children’s toys and self-driving cars. Bac...


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Niche marketing ideas for real estate agents

Kerryn Lyes

Finding niche opportunities can be a lucrative marketing strategy for both new and experienced real estate agents. By actively choosing to specialise in a particular market, you will shar...


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5 websites for niche property listings

Kerryn Lyes

While there are some websites that most New Zealand real estate agents use, properties that don’t generate broad appeal may struggle to cut through on standard platforms. To reap the rewa...


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Creativity hacks for real estate agents

Kerryn Lyes

Ever find yourself alone in the office with property ads to write, watching the hours tick by as you stare at a largely empty Word doc? Unleashing your creativity could be the way out.


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Target your real estate ads - Are you talking to me?

Tim Cronin

When it comes to marketing a property, the key is always to generate as much interest as possible from ‘genuine buyers’ – people who are a) currently looking for just the type of property...


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The power of storytelling in real estate ads

Tim Cronin

If anyone remembers anything from being taught how to write essays at school it’s probably the idea that every piece you create needs a story arc - a beginning, a middle and an end.


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Attention v retention in real estate ads

Tim Cronin

I recently read a quote from an international business leader that went something along the lines of – “If you don’t have a digital strategy, then you don’t have a str...


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The hardest part of writing a real estate ad (and how to overcome...

Tim Cronin

Over the years I’ve written literally thousands of real estate ads. Some of those ads have come together easily, and others have been a real battle. But regardless of whether the theme/an...


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Ten tools that will improve your productivity.

Tim Cronin

Real estate agents understand the relationship between time and money better than most. With so many things to do, and so little time to do them, every minute of the working day is...


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