Attract better tenants with high-quality rental ads

Kerryn Lyes, Published: Fri 24th May, 2019

On any given day in the life of a property manager, there a million-and-one different tasks on your to-do list, people to see, and places to be!

Creating content for rental listings is one of those tasks – and while it’s an essential one, it’s also a time-consuming one that can take you away from other critical endeavours. It’s often left to the last minute and can end up looking rushed.

A poorly written advert does nothing to support your reputation as a property manager. Furthermore, a rushed listing will be less effective at filtering out tyre kickers or ill-suited tenants.

Be it on TradeMe, social media, or your own website, a rental ad is often your first point of contact with a potential tenant.

What are you doing to make an impact from the outset?

Here's how you can step up your rental ad game

and make sure your listings stand out from the crowd

Everyday, we get caught up in stories. In the words of the famous mentalist, Derren Brown, “We are, each of us, a product of the stories we tell ourselves.” At Blerb, we believe in the value of genuine storytelling within property management and real estate.

A rental ad is your chance to tell a story that connects with people on an emotional level and invite them to imagine a new life for themselves in your area.

With a little finesse, rental ads could be your opportunity to attract a higher-calibre tenant and, in turn, provide more value to your customers.

With a few quick adjustments, you’ll be well on your way to writing more effective rental ads.

First, include any special features of the property that may appeal to your ideal tenant and highlight the benefits they provide.

Is there an outdoor space for entertaining friends? Nearby walking tracks to get the family outdoors? Think of who would like to live there and why.

Next, develop a tone of voice that matches the rental property in question.

An entry-level bedsit should not be described as magnificent, while a luxury penthouse suite is at complete odds with words like ‘affordable’ or ‘basic’.

When you’re managing a large portfolio of properties, producing unique content can be tough – especially when many of those properties have similar attributes. With a little help from Blerb, you’ll be able to produce distinctive copy for each property you market in a matter of minutes.

Create your first rental ad with Blerb and attract better tenants today.

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