There are many reasons to start a real estate blog. It can increase your brand visibility and ultimately help your business grow. Whether it’s through blogs, videos, or online tools, high-quality content is a must for any business owner that’s trying to stand out from the crowd.
On a personal level, a blog gives you a creative outlet and a way to share your knowledge about the wonderful world of real estate. You don’t have to pull content ideas out of nowhere, you can utilise the information that you already have available and draw on all your experience as an agent.
Remember to tailor your blog to suit your audience.
Here are 9 blog topic ideas to cure your writer’s block.
1) Become a local guide
Audience: Families, first-home buyers, or buyers who are new to the area
Do your friends always ask you for restaurant recommendations? Do you know all the best walking tracks in your city? Write about your top ten local hot spots in your city or area. This is an easy win. Simply keep track of where you go on your days off, take a couple of scenic pictures, and write a quick article on what makes your suburb the place to be.
2) Share regular updates on market trends
Audience: Everyone from first home buyers to investors
Provide regular updates on market trends, mortgage rates, and other changing factors in the market. You can make this a weekly or monthly roundup. With topics like these, you’ll establish yourself as an industry authority and put your customers at ease.
3) Tell your story
Audience: New customers
People engage with stories. This type of post requires no extra research, because you already know your story. You could outline why you got into real estate, your favourite part of the job, and what motivates you each day.
4) Help vendors prepare for sale
Audience: Existing customers Selling your home can be a stressful time at best. Along with work, family, and other commitments, your vendors will have a lot on their plate. Therefore, anything you can do to alleviate your vendor’s stress is a plus. Think about key pain points when it comes to buying or selling a home. What questions do your customers ask? What concerns do they have? You can use these topics on your blog, or weave them into your welcome pack.
5) Write about home staging
Audience: Vendors and existing customers
What’s your stance on home staging? You could write about the pros and cons of using a professional home staging company, or give tips for homeowners who are preparing their home for sale.
6) Moving tips
Audience: Buyers and sellers When you buy or sell a house, you’ll often be moving homes around the same time. This is a stressful experience at best. Whether it’s packing methods, decluttering, or scheduling tips - any practical advice for moving house will help alleviate stress and provide genuine value to your readers.
7) Highlight a listing of the week
Audience: Potential clients
Showcase your work. This not only gives potential customers a taste of what you offer, it also shows your current vendors that their listing matters to you.
8) Ways to boost roadside appeal
Audience: First-home sellers or vendors in competitive markets
Have you ever seen an award winning berm? Or noticed the difference between freshly pruned and unkempt trees? Give your audience a guide to street appeal, and convey the importance of first impressions when it comes to selling a home.
9) Tips for preparing for the photoshoot
Audience: Existing clients
Every agent knows the importance of high-quality imagery. Lighting, camera angles, and authenticity all have a part to play. Think of ways you can set vendor expectations for the photoshoot or help them get their home looking its best.
In addition to face-to-face networking and relationship building, writing a blog can help you attract new customers and build your reputation online. Start a conversation with your buyers and see where it takes you!
Here’s to your success!
The team at Blerb