Real estate marketing in spring

Kerryn Lyes, Published: Fri 6th Sep, 2019

Spring is, quite arguably, the biggest thing in real estate. It’s when properties look their best, and when home-owners are poised to move, eager to be in their new home by Christmas.

But, just like getting fit for summer, making an impact in this industry won’t happen overnight.

Here are a few key principles to keep in mind ahead of the spring rush.

Put service first

Despite the huge growth in digital business and media consumption, word of mouth remains a hugely powerful marketing channel. If you keep your focus on great customer service, and deliver outstanding results for your customers - word will spread.

This is particularly relevant during the spring rush, because more potential vendors will be researching agents and asking their friends who they’ve used in the past.

Consistency is key

Success in spring requires a consistent, concerted effort all year round; from providing great service to your existing vendors to establishing your personal brand across digital and traditional channels.

This a great point to keep in mind during any quiet months. Keep working towards your long-term goals and you’ll be ready for action when spring comes around again.

Create compelling advert content

More listings on the market makes for more noise on every channel, so cut through becomes more important than ever. Think about ways you can stand out from other agents and avoid irritating a customer who may already be feeling overwhelmed.

Creating advert content for your listings can be a time consuming and expensive exercise. So we developed Blerb, which helps Kiwi real estate agents create high quality and unique content in as little as 10-15 minutes.

Get ready for the busy spring selling season by taking advantage of one of our incredible value-for-money monthly subscription plans - no contracts, no risk.

Enhance your digital presence, save time, and sell more

Get monthly property marketing secrets direct to your inbox